How much does a website or app cost in 2026 (an honest guide)
“How much is this going to cost me?” is always the first question. And the answer is almost always the same useless one: “it depends”. It does depend — but you can narrow it down a lot more than most agencies want to admit. This is the pricing guide we wish we had read when we started selling projects.
Everything below are real market ranges for Europe (with a focus on Spain) in early 2026, based on what small studios and experienced freelancers actually charge. These aren’t numbers from 40-person agencies with offices in central Madrid or London — those live on a different planet.
What drives the price of a website or app?
Before the numbers, it helps to understand what actually makes a project cost 2,000€ vs 20,000€:
- Functional scope. A landing page with a contact form is not the same as a platform with 20 screens, user accounts, payments, and notifications.
- Integrations. Stripe, Google Maps, Mailchimp, a legacy ERP… every integration adds hours and risk.
- Design. Starting from zero or is there a brand book? Do you need custom illustrations or can we lean on stock and Figma templates?
- Content. If you bring the copy and images, the project flies. If we have to write copy and do a photo session, add 15–30% to the budget.
- Timeline. Crunching 6 weeks into 3 usually means a 20–40% surcharge (or we pass on the project).
- Post-launch. Do you want maintenance, analytics, A/B testing, new features? Agree on that cost before signing.
A rule of thumb: pure development is only 50–70% of the total cost. The rest is design, project management, iterations, and support.
What are typical price ranges by project type?
Landing page / simple marketing site (1–5 sections)
| Provider profile | Typical range |
|---|---|
| Junior freelancer / template | €300–800 |
| Small specialized studio | €490–2,000 |
| Mid-size agency with a PM | €2,500–6,000 |
| Large agency / branding shop | €8,000–25,000 |
A well-built landing page shouldn’t cost more than €2,000 unless it has complex animations, custom illustration work, or heavy integrations. If someone is charging €8,000 for a “5-section landing with Formspree”, either you’re paying for the brand or you’re being scammed.
Realistic timeline: 1–2 weeks.
Multi-page site with CMS or functional MVP
This covers everything from a restaurant with an editable menu and online reservations to a tightly scoped SaaS with login and a basic dashboard.
| Provider profile | Typical range |
|---|---|
| Experienced freelancer | €1,500–5,000 |
| Small specialized studio | €1,690–8,000 |
| Mid-size agency | €8,000–25,000 |
| Large agency | €25,000–80,000 |
Realistic timeline: 3–6 weeks. If someone promises a decent MVP in 1 week, it’s not an MVP — it’s a clickable mockup in disguise.
Mobile app (iOS + Android)
This is where cost explodes if scope isn’t locked down. The big decision: native vs cross-platform (Flutter / React Native). Unless you have very specific requirements (AR, low-latency audio, games), Flutter saves you 30–50% of the budget compared to building iOS and Android separately.
| Type | Typical range (small studio) |
|---|---|
| Very simple app (catalog + contact) | €3,500–8,000 |
| Functional MVP (auth, CRUD, push) | €6,000–15,000 |
| App with custom backend and payments | €12,000–35,000 |
| Full product (“Uber for X”) | €25,000+ |
Add €60–120/month in operational costs you can’t avoid: Apple Developer Account (99$/year), Google Play (25$ one-time), servers, database, push notifications.
Realistic timeline: 6–12 weeks for a decent MVP. Less is vaporware.
Custom product / full platform
An admin panel, a marketplace, a SaaS with billing, an internal tool that replaces 4 spreadsheets… At this point you price by scope, not by “type”.
Rough ranges for a small studio:
- Scoped internal tool: €6,000–20,000
- B2B SaaS with login, payments, dashboard: €10,000–40,000
- Two-sided marketplace (buyers + sellers): €20,000–80,000+
The difference between €15k and €60k here isn’t code quality — it’s scope. Literally more screens, more use cases, more test cases. If you don’t know exactly what you need yet, you’re almost always better off starting with a smaller MVP and paying only for what you’ll actually use in the first 3 months.
What are the red flags in a web or app quote?
Prices that are too low:
- “I’ll do your website for €200” usually means an unconfigured WordPress template with plugins, zero SEO, and no support in 3 months.
- “Mobile app for €1,500” is impossible if it includes a custom backend. Either it’s a no-code template (Glide, Adalo) or you’re going to be stranded.
- No VAT invoice, no written contract.
Prices that are too high:
- An “artisan” landing page for €15,000 because “it’s a unique product”.
- An MVP quote for €50,000 when the real scope fits on 3 sheets of paper.
- Monthly retainers of €3,000+ with no clear deliverables or metrics.
- “We can’t show you the code until you sign the annual contract.” Run.
Most common orange flag: quotes with no milestones or partial deliverables. If the first payment is 100% upfront or the last payment is 80% at the end, something is off. Healthy quotes split into 2 or 3 milestones with verifiable deliverables.
How do you ask for a useful quote?
A good quote deserves a good brief. If you send “hi, I want an app for my business”, you’ll get an impossible range (€2k to €50k) or polite silence. What actually helps:
- The problem, not the solution. “My customers keep DMing me on WhatsApp to book and I’m drowning in admin” is much better than “I want an app with a calendar”.
- Who will use it. Just you. Your team of 3. 10,000 public users. Each one is a completely different project.
- An ideal timeline and a dealbreaker timeline. “I’d like it in 6 weeks, after 3 months it’s no longer useful to me.”
- A rough budget range. You don’t have to name the exact euro, but “between €5k and €10k” saves half an hour of back-and-forth.
- What you already have. Logo, copy, hosting accounts, historical data… everything you bring reduces the cost.
With that, any decent studio can send you a reliable range in 24–48 hours. If they make you wait a week for a “detailed 30-page quote”, those 30 pages are probably being billed back to you.
A note on Zynvas pricing
Zynvas is a small independent studio run by Jose, a software engineer with years of shipping production web and mobile projects. We play in the “small specialized studio” bracket of every table above. Our public tiers on the pricing page are:
- Essential Landing — from €490
- Web / MVP Pro — from €1,690
- Custom Product — from €5,990
Those “from” numbers are real starting points, not bait. The final price comes after we review your brief: we understand the scope, we send back a range and a timeline, and we lock it before writing a single line of code.
If you’re weighing a project and want a concrete number with no strings attached, use the contact form or drop us an email. No “initial consultancy” fees, no PDFs with Fortune 500 logos. Just an honest range in 24 hours.